Shell Graphix

In case you weren’t sure what 2010 was the year for… wonder no more! That is, if you are a member of Ecotourism Australia. Gaining the level of “REST” is not an easy task and a great way to acknowledge those businesses who are doing the right thing when it comes to our environment. Keep an eye out for these symbols and visit www.ecotourism.org.au for details.

Recently we were asked to revise the bi-annual publication displaying the latest range of ABC DVD products available for 2010/11. This showcase includes the popular ABC Television series including Catalyst, Compass, Behind the News, Message Stick, For The Juniors and many more.

Shell Graphix has had the pleasure of producing the qb bi-monthly 48pp glossy magazine since 2009. To learn more about this publication visit www.qb.com.au

Shell Graphix certainly kicked off 2010 nicely. We haven’t had a spare moment yet and that is just how we like it! Creative minds with too much time on their hands only leads to trouble.

These past few months have seen the launch for a few new websites including the featured Events site for AIP. We are also taking the new www.myormeau.com.au website and developing it further. We have had overwhelming response from the local community and this week the stickers promoting the new website are available at our sponsor business locations. As part of this project we are developing a new wing of web development services and these will be sold as affordable website packages. Stay tuned for more details as they come to hand.

It is one thing to have a logo – it is another to have a successful corporate image. The more dots you can connect for potential clients (and existing ones) the more successful your business will be. Below are five tips on how to achieve this:

1. Carry your logo colours through into your marketing materials – website, brochures, stationery.
2. Find a theme that suits your business and stick with it – if you are slightly quirky or creative, let it shine through, if you are corporate and serious make sure your materials match. This helps send the right message to your audience and will appeal to the people you want to work with.
3. Create an awareness – the more your branding and logo is seen, the more comfortable others become with your company. Familiar is comforting.
4. Be sure to keep it simple – the less detail there is to remember the more effective it is.
5. Set yourself a marketing budget – and keep in mind, you usually get out what you put in.

Bonus tip: If you decide to refresh your corporate image make sure you link the old to the new so you dont leave confusion.

Phase one of the My Ormeau community website was recently launched. Our plan is to gain 300+ local business listings prior to the full website unveiling in March 2010. This website will not only include local businesses in the Ormeau, Yatala, Pimpama and Coomera areas but become a comprehensive guide to local events, news, community groups, schools, things to do and so much more. Ormeau is not the sleepy town it once was and we aim to put it on the map and help locals use local services that have been tricky to find up until now. To register your business for FREE visit www.myormeau.com.au – stay tuned for details on phase two as we launch the full website.

Simply For Strings have recently hit the streets with their brand new product catalogue featuring the best and most beautiful items they have to offer. This comprehensive catalogue covers their core violin, viola, cello and double bass selection as well as the vast selection of strings, maintenance, cases, bows and tuners – a one stop shop located in Brisbane as well as online. The brochure is available for viewing here or for download here. Drop by and visit the gang at Simply For Strings, you won’t be dissapointed.  www.simplyforstrings.com.au

Finally the highly anticipated National Music product catalogue has hit music stores across Australia. This 96 page monster is packed full of the latest brands National Music are now supplying including Dean Guitars, Tanglewood Guitars, Kustom Amps, Ddrum, Istanbul cymbals and Kayne Guitars. Hot on the heels of this print production is the new and improved website for National Music – launching January 2010. Soon to follow will be the Australian Dean Guitars website, the place to be for any hardcore Dean fan. More details to follow once they are ready for show ‘n’ tell!

Australian School and Club Fundraising Specialists are one of the leading fundraising companies in Australia. They have been helping schools and groups raise much needed funds for more than 15 years and are well known for their unique array of products. Best selling programs include the Walk-A-thon Fundraiser, Billy G’s Gourmet Cookie and Biscuit Dough and their raffles. In 2010 they are armed with a brand new corporate image which connects their product range together, new product launches, a new website due for completion early in the year PLUS they are giving away up to $20,000 to one lucky customer simply for using one (or four) of their fundraising programs.

Take a good look, this is a brand you are sure to see more and more of, especially if you have children or like to support your local community. Learn more at www.australianfundraising.com.au

interNATIONAL PARK tours is one of the leading walking tour companies in Australia. If you want to get in touch with nature, this is the best place to start as they offer a variety of get-aways that are sure to get your blood pumping. After more than 35 years of success they have decided it is time for a slight facelift and have moved from their iconic bird symbol to a slightly more nature based appearance. Their highly adaptable new logo icon can be adjusted for seasonal appearances and demands attention on many levels.

Don’t just dream about it, take a walk in their world and visit www.parktours.com.au for tour details, pricing and inspiration!

(Shell Graphix is also very excited to be working on their 2010 product catalogue.)