Shell Graphix

It is one thing to have a logo – it is another to have a successful corporate image. The more dots you can connect for potential clients (and existing ones) the more successful your business will be. Below are five tips on how to achieve this:

1. Carry your logo colours through into your marketing materials – website, brochures, stationery.
2. Find a theme that suits your business and stick with it – if you are slightly quirky or creative, let it shine through, if you are corporate and serious make sure your materials match. This helps send the right message to your audience and will appeal to the people you want to work with.
3. Create an awareness – the more your branding and logo is seen, the more comfortable others become with your company. Familiar is comforting.
4. Be sure to keep it simple – the less detail there is to remember the more effective it is.
5. Set yourself a marketing budget – and keep in mind, you usually get out what you put in.

Bonus tip: If you decide to refresh your corporate image make sure you link the old to the new so you dont leave confusion.

Phase one of the My Ormeau community website was recently launched. Our plan is to gain 300+ local business listings prior to the full website unveiling in March 2010. This website will not only include local businesses in the Ormeau, Yatala, Pimpama and Coomera areas but become a comprehensive guide to local events, news, community groups, schools, things to do and so much more. Ormeau is not the sleepy town it once was and we aim to put it on the map and help locals use local services that have been tricky to find up until now. To register your business for FREE visit www.myormeau.com.au – stay tuned for details on phase two as we launch the full website.

Simply For Strings have recently hit the streets with their brand new product catalogue featuring the best and most beautiful items they have to offer. This comprehensive catalogue covers their core violin, viola, cello and double bass selection as well as the vast selection of strings, maintenance, cases, bows and tuners – a one stop shop located in Brisbane as well as online. The brochure is available for viewing here or for download here. Drop by and visit the gang at Simply For Strings, you won’t be dissapointed.  www.simplyforstrings.com.au

Finally the highly anticipated National Music product catalogue has hit music stores across Australia. This 96 page monster is packed full of the latest brands National Music are now supplying including Dean Guitars, Tanglewood Guitars, Kustom Amps, Ddrum, Istanbul cymbals and Kayne Guitars. Hot on the heels of this print production is the new and improved website for National Music – launching January 2010. Soon to follow will be the Australian Dean Guitars website, the place to be for any hardcore Dean fan. More details to follow once they are ready for show ‘n’ tell!

Australian School and Club Fundraising Specialists are one of the leading fundraising companies in Australia. They have been helping schools and groups raise much needed funds for more than 15 years and are well known for their unique array of products. Best selling programs include the Walk-A-thon Fundraiser, Billy G’s Gourmet Cookie and Biscuit Dough and their raffles. In 2010 they are armed with a brand new corporate image which connects their product range together, new product launches, a new website due for completion early in the year PLUS they are giving away up to $20,000 to one lucky customer simply for using one (or four) of their fundraising programs.

Take a good look, this is a brand you are sure to see more and more of, especially if you have children or like to support your local community. Learn more at www.australianfundraising.com.au

interNATIONAL PARK tours is one of the leading walking tour companies in Australia. If you want to get in touch with nature, this is the best place to start as they offer a variety of get-aways that are sure to get your blood pumping. After more than 35 years of success they have decided it is time for a slight facelift and have moved from their iconic bird symbol to a slightly more nature based appearance. Their highly adaptable new logo icon can be adjusted for seasonal appearances and demands attention on many levels.

Don’t just dream about it, take a walk in their world and visit www.parktours.com.au for tour details, pricing and inspiration!

(Shell Graphix is also very excited to be working on their 2010 product catalogue.)

Shell Graphix has had the pleasure of working with the team at rob nixon for the past few years. Recently they decided to give their website a spring clean, tidying up a variety of areas and adding in a bunch of new features that keep their clients returning every other day. The new rob nixon website is overflowing with useful resources for accountants – see for yourself at www.robnixon.com.

With website production at an all time high at Shell Graphix, 360 Results also received their brand new website recently. Now with a larger range of features including the option to subscribe to their highly rewarding enewsletter, choc-full of interesting articles and advice. Visit their website at www.360results.com.au

Berkleys on Ann has recently undergone a change of management and with the new team comes a brand new corporate image. Shell Graphix began with updating the logo and quickly following on with all other areas of branding including stationery, signage, marketing materials, function brochure, menus and website. The new face of Berkleys has received high praise and turned their profile around in a flash. Customers now receive a very rewarding experience whether they are there for the entertainment, a function or wedding reception, Christmas party, meals, snacks or lounge bar. Experience the new Berkleys for yourself – you won’t be dissapointed.

Visit their website at www.berkleys.com.au – you can even pre-order your meal online.

MDA Consulting Engineers have recently launched their brand new website which includes a comprehensive overview of their services as well as an elaborate project display area. Shell Graphix also assisted with streamlining their corporate logo and image in aims of presenting a united marketing front. To visit their new website visit www.mdaengineers.com.au.