Brett Jennings Plumbing and Gasfitting WAS the perfect example of how most tradies tend to operate. Little or no branding in place and totally reliant upon word of mouth and basic letterbox drops to spur on continual business. This works great to a certain degree but introducing a branding strategy transforms the perception of a smaller business into a more corporate enterprize that then attracts larger clientele especially in the commercial arena. To be instantly recognised and remembered is a powerful element in the world of business as it builds a certain level of trust before you even engage in new business leads.

Brett Jennings Plumbing and Gasfitting developed a logo with eye-catching colours that helps them to stand out from their competitors and then further cemented this style by matching their marketing materials (flyers, magnets, stationary) to create a unified brand. With a new website in development their recent decision to expand the company will be realised in no time at all.

Reliable. Efficient. And they get the job done right – the first time.

Previously known as Loganholme Family Medical Centre the management team decided they were tired of being confused with other local doctor surgeries and found it was time to make an impact and build a memorable brand. Now known as Logan Hyperdome Doctors (or more frequently Hyperdome Doctors) they have reinvented how a doctors surgery should look and feel. The new logo was the tip of the iceberg as they totally refitted the entire surgery with modern architecture, fittings and decor. A mix of stainless steel, tasteful tones, olive green tinges and a massive four metre long wall mural focused on health and wellbeing now welcomes their waiting patients. Rather than sitting in a gloomy environment this revitalised space helps the inevitable wait pass so much faster as the amazing team of doctors tend to their patients. Hyperdome Doctors are located in the Logan Hyperdome Shopping Centre, Loganholme Queensland (next to Chemmart).

Shell Graphix would like to give a big warm welcome to Karma Cats who have recently entered the digital world. The highly graphic website for a new Big Cat breeding centre and zoo which will soon be gracing the Ipswich, Australia neighbourhood has already made quite an impact with fellow cat lovers. If you are interested in lions, tigers, leopards or any of the hundreds of other species (and sub-species) then this is the place to be. Discover how you can make a difference, make a donation, lend a helping hand or keep up to date with progress and development. You can also read and download fact sheets and educational e-books based on… you guessed it – big cats! Drop by and say hello to the team at Karma Cats – www.karmacats.org.au – you won’t be disappointed.

Recently we were asked to revise the bi-annual publication displaying the latest range of ABC DVD products available for 2010/11. This showcase includes the popular ABC Television series including Catalyst, Compass, Behind the News, Message Stick, For The Juniors and many more.

Shell Graphix has had the pleasure of producing the qb bi-monthly 48pp glossy magazine since 2009. To learn more about this publication visit www.qb.com.au

Shell Graphix certainly kicked off 2010 nicely. We haven’t had a spare moment yet and that is just how we like it! Creative minds with too much time on their hands only leads to trouble.

These past few months have seen the launch for a few new websites including the featured Events site for AIP. We are also taking the new www.myormeau.com.au website and developing it further. We have had overwhelming response from the local community and this week the stickers promoting the new website are available at our sponsor business locations. As part of this project we are developing a new wing of web development services and these will be sold as affordable website packages. Stay tuned for more details as they come to hand.

1. Carry your logo colours through into your marketing materials – website, brochures, stationery.
2. Find a theme that suits your business and stick with it – if you are slightly quirky or creative, let it shine through, if you are corporate and serious make sure your materials match. This helps send the right message to your audience and will appeal to the people you want to work with.
3. Create an awareness – the more your branding and logo is seen, the more comfortable others become with your company. Familiar is comforting.
4. Be sure to keep it simple – the less detail there is to remember the more effective it is.
5. Set yourself a marketing budget – and keep in mind, you usually get out what you put in.

Bonus tip: If you decide to refresh your corporate image make sure you link the old to the new so you dont leave confusion.

Phase one of the My Ormeau community website was recently launched. Our plan is to gain 300+ local business listings prior to the full website unveiling in March 2010. This website will not only include local businesses in the Ormeau, Yatala, Pimpama and Coomera areas but become a comprehensive guide to local events, news, community groups, schools, things to do and so much more. Ormeau is not the sleepy town it once was and we aim to put it on the map and help locals use local services that have been tricky to find up until now. To register your business for FREE visit www.myormeau.com.au – stay tuned for details on phase two as we launch the full website.

Simply For Strings have recently hit the streets with their brand new product catalogue featuring the best and most beautiful items they have to offer. This comprehensive catalogue covers their core violin, viola, cello and double bass selection as well as the vast selection of strings, maintenance, cases, bows and tuners – a one stop shop located in Brisbane as well as online. The brochure is available for viewing here or for download here. Drop by and visit the gang at Simply For Strings, you won’t be dissapointed.  www.simplyforstrings.com.au