Investing a reasonable budget in company branding and marketing is vital.
Beyond a memorable logo or corporate image it can boost the value of not only the company but the products and services offered under that umbrella.
Your brand reflects the way you work, what you offer and how credible and trustworthy it is.
Once upon a time a brand was the company logo, name, slogan, sign or elements that identify the product or services of a company.
Today it is far more complex than that. It is the perception that the consumer has when they hear or think your company name, service or product. The brand has to deliver your message, motivate a buyer, create loyalty, confirm credibility, target the desired market.
Once upon a time the brand stayed static for months, sometimes years.
In today’s market it must grow, evolve and adapt. As the needs and wants of your customers changes so must your approach or you will be quickly left behind. Brand strategies are more vital than ever through every point of contact from screen to print.
For ultimate success you need to reach the hearts and minds of customers, clients and prospects.
Many prospective clients flippantly tell us that their website doesn’t need to rank on search engines like Google because they get their business from word of mouth. This may well be true but you can bet those referrals bee-line for a website to check the credibility of the suggestion. They quietly sum up how suitable it will be based on those first impressions.
What does your brand say about what you offer?
