The Good, The Bad & The Ugly of Australian Accounting Profession 2011

As Business Fitness celebrate their 10th birthday in 2011 they decided it was time to freshen up their brand and corporate identity. Our first project was to create the new series of logos for Business Fitness and the products that fall below their umbrella including Good, Bad, Ugly, How Now, How Now Lite and Templates Now. This then flowed on into the stationery branding for letterheads, powerpoint templates, business cards and envelopes and then to marketing pieces.

The annual edition of their Australian Accounting Benchmark Report was also due for production and had it’s over visual makeover to embrace the new branding and create a stronger connection to Business Fitness. This 220 page publication is full of valuable information for anyone in the Australian Accounting Industry. The 2011 edition is now available for purchase here and you can learn more about Business Fitness here.

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