It is one thing to have a logo – it is another to have a successful corporate image. The more dots you can connect for potential clients (and existing ones) the more successful your business will be. Below are five tips on how to achieve this:
- Carry your logo colours through into your marketing materials – website, brochures, stationery.
- Find a theme that suits your business and stick with it – if you are slightly quirky or creative, let it shine through, if you are corporate and serious make sure your materials match. This helps send the right message to your audience and will appeal to the people you want to work with.
- Create an awareness – the more your branding and logo is seen, the more comfortable others become with your company. Familiar is comforting.
- Be sure to keep it simple – the less detail there is to remember the more effective it is.
- Set yourself a marketing budget – and keep in mind, you usually get out what you put in.
Bonus tip: If you decide to refresh your corporate image make sure you link the old to the new so you dont leave confusion.
