Ezidebit recently came to us asking for suggestions on creating a unique marketing piece directly aimed at the martial arts industry. We supplied three suggestions back and they decided to run with the first one. Based on the idea it was for the martial arts industry we found it vital to speak their language and aim at something close to their heart. As a Japanese inspired art we instantly thought of another form – origami.
The ability to engage the audience is tricky. Especially via direct mail pieces. If you can hold the attention long enough to get the brand across you have succeeded. With this in mind we created a simple DL flyer that had a simple message on one side and directions on how to build a Crane on the other. The messages all interlinked. It was an interactive piece built to hold the attention and challenge the mind.
A project that had no limit on budget ended up being not only cost effective but productive in delivering a well themed message to a select demographic.
Marketing pieces and designs should be fun, clever and memorable. They are the ones that stick in the memory.
To learn more about what Ezidebit have to offer please visit www.ezidebit.com.au
