We recently had the pleasure of re-branding the newest range of products from Nano 4 Auto. The Victorian based company have recently shifted into top gear with their high end range of vehicle protection products ranging from paint and glass protection all the way through to leather, vinyl and wheels.
Amidst the new roll out of marketing and promotional materials was business cards, presentation folders, brochures, dealer pitch documents, point of sale, posters and product packaging.
For ultimate value for money the Nano 4 Auto range comes in one convenient ‘Ultimate’ package which gives vehicles full protection inside and out. Not only do these products help in maintaining the value of a vehicle but they save on cleaning time and costs also.
As a non-tangible product (once applied to the vehicle the customer doesn’t have something in hand to take away) we felt it was important to create packaging that the dealer/applicator could leave with the new owner. This gives the customer a tangible product to put their hands on which educates them on the products that were just applied and includes care directions (plus a bottle of Nano 4 Auto car wash and a microfibre cleaning cloth).
The Hands On package was the solution for ‘DIY’ customers who didn’t want the full solution though wanted some level of protection. The glass protective coat also has many safety benefits.
Throughout this design project we discussed the outcomes the client wanted to achieve and worked this into a brief with full creative license. We thrive on guiding our clients to achieve maximum results with a mix of design and marketing expertise.
